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Marketing Ethics

  1. Title Marketing Ethics : Guidelines for Managers
    Author infoGene R. Laczniak, Patrick E. Murphy
    Author Laczniak Gene R.
    Co-authors Murphy Patrick E.
    Issue dataLexington : Lexington Books , 1986. - 182 s.
    Issue1. ed.
    ISBN0-669-10832-4
    Document kindpríručky praktické
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * etika * manažment * reklama * tvorba cien * politika podniková * prieskum trhu * trh medzinárodný * správanie
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number677244

    Call numberLocationSublocationInfo
    677244SEKSklad knižničného fonduavailaible

Number of the records: 1  

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