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Principles of marketing management

  1. Title Principles of marketing management
    Author infoRichard P. Bagozzi
    Author Bagozzi Richard P.
    Issue dataChicago : SRA , 1986. - 730 s.
    ISBN0-574-19335-9
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing manažment * plánovanie strategické * správanie spotrebiteľa * riadenie predaja * konkurencia * konkurencieschopnosť
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number749444

    Call numberLocationSublocationInfo
    749444SEKSklad knižničného fonduavailaible

Number of the records: 1  

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