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Poznámky k problematice events a event marketingu
Title Poznámky k problematice events a event marketingu Translation Notes on events and event marketing issues Author info Eduard Stehlík Author Stehlík Eduard Source document Marketing & komunikace. Roč. 14, č. 1 (2003), s. 15-16. - Praha : Česká marketingová společnost, 2003. ISSN 1211-5622 Document kind schedule of articles from periodics Language Czech Country of Edition Czech Republic systematics 339.138 - Marketing Keywords marketing * stratégia marketingová * terminológia Annotation Terminologické otázky - definície event marketingu. Database ARTICLES References PERIODIKÁ-Súborný záznam periodika Numbers 2003: 1-4
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Number of the records: 1