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Principles of marketing

  1. Title Principles of marketing
    Author infoFrances Brassington, Stephen Pettitt
    Author Brassington Frances
    Co-authors Pettitt Stephen
    Issue dataHarlow : Financial Times/Prentice Hall , 2003. - 1136 s.
    Issue3. ed. , An imprint of Pearson Education
    ISBN0-273-65791-7
    NoteVzadu na obale ISBN: 0-582-82155-X
    Document kindmonographs
    LanguageEnglish
    Country of EditionGreat Britain
    systematics 339.138 - Marketing
    Keywords marketing * zákazníci * správanie spotrebiteľa * segmentácia trhu * informácie * výskum * produkty * ceny * maloobchod * veľkoobchod * komunikácia marketingová * reklama * predaj * podpora predaja * manažment * sponzorovanie * marketing manažment * marketing medzinárodný
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number788654

    Call numberLocationSublocationInfo
    788654SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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