Number of the records: 1
Principles of marketing
Title Principles of marketing Author info Frances Brassington, Stephen Pettitt Author Brassington Frances Co-authors Pettitt Stephen Issue data Harlow : Financial Times/Prentice Hall , 2003. - 1136 s. Issue 3. ed. , An imprint of Pearson Education ISBN 0-273-65791-7 Note Vzadu na obale ISBN: 0-582-82155-X Document kind monographs Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing * zákazníci * správanie spotrebiteľa * segmentácia trhu * informácie * výskum * produkty * ceny * maloobchod * veľkoobchod * komunikácia marketingová * reklama * predaj * podpora predaja * manažment * sponzorovanie * marketing manažment * marketing medzinárodný Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 788654
book
Call number Location Sublocation Info 788654 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1