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The marketing of high-tech innovation: research and teaching as a multidisciplinary communication task
Title The marketing of high-tech innovation: research and teaching as a multidisciplinary communication task Author info Rainer Hasenauer, Peter Filo, Herbert Störi Author Hasenauer Rainer Co-authors Filo Peter EUBOBFKMA - Katedra marketingu OBF Störi Herbert Source document International Journal of Multidisciplinarity in Science and Business - M-Sphere Journal : príspevok z konferencie - 1st M-Sphere Conference : Dubrovnik, Croatia, 4th-6th October 2012. Vol. 1, No. 1 (April 2012), Pp. 157-167 [online]. - [s.l.] : Accent, 2012. ISBN 978-953-7930-00-4 Note Vypracované v Programe cezhraničnej spolupráce SR-AUT 2007-2012 v projekte Cezhraničné hi-tech centrum, kód N00092 Other Interrelated Works The marketing of high-tech innovation: research and teaching as a multidisciplinary communication task / Hasenauer Rainer ; Filo Peter ; Störi Herbert Document kind schedule of articles from year books Language English Country of Edition Croatia systematics 339.92 - Medzinárodná hospodárska spolupráca Keywords technika nová * inovácia * marketing * komunikácia multikultúrna * vzdelávanie vysokoškolské * stredná Európa * východná Európa * spolupráca cezhraničná URL https://issuu.com/tvranes/docs/book_of_proceedings_part_1/165
https://www.m-sphere.com.hr/book-of-papersPublic work category Reports at international scientific conferences Database PUBLIKAČNÁ ČINNOSŤ References (1) - PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E13 00353-001, kópia plného textu
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