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Offered IT Solutions in CRM for Small Businesses in Slovakia
Title Offered IT Solutions in CRM for Small Businesses in Slovakia Translation Ponúkané IT riešenia pre malé podniky na Slovensku Author info Jaroslav Adamkovič Author Adamkovič Jaroslav EUBPHFKMA - Katedra manažmentu PHF Source document EDAMBA 2015 : conference proceedings : international scientific conference for doctoral students and post-doctoral scholars : the era of science diplomacy: implications for economics, business, management and related disciplines : University of Economics in Bratislava, Slovak Republic, 21 - 23 october 2015. S. 1-10 CD-ROM. - Bratislava : Publishing House EKONÓM, 2015 / Wallner Jozef ; Adašková Daša ; Alexy Martin ; EDAMBA 2015 : the era of science diplomacy: implications for economics, business, management and related disciplines International scientific conference. ISBN 978-80-225-4200-5 Note Registrovaný: Web of Science Document kind schedule of articles from year books Language English Country of Edition Slovak Republic systematics 339.138 - Marketing Keywords riadenie vzťahov so zákazníkmi * systém CRM * technológie informačné * podnik malý Annotation Potreba CRM (customer relationship management - riadenie vzťahov so zákazníkmi) systému a ciele jeho implementácie v podniku. Požiadavky na implementáciu systému CRM. Analýza 11 CRM systémov. Výber kritérií v hodnotení systémov. Public work category Reports at home scientific conferences Registered in WOS Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E15 01948-095, originál dokumentu
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