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Ethnocentric Tendencies of Consumer Behaviour and Its Influence on the Perception of Private Labels

  1. ČVIRIK, Marián. Ethnocentric Tendencies of Consumer Behaviour and Its Influence on the Perception of Private Labels. In Central and Eastern Europe in the Changing Business Environment : Book of Abstracts from 22th International Joint Conference, May 19 - 20, 2022, Prague, Czech Republic and Bratislava, Slovakia. - Praha : Oeconomica Publishing House, University of Economics, Prague, 2022. ISBN 978-80-245-2455-9, p. 16.
Number of the records: 1  

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