Number of the records: 1  

Marketing management

  1. Title Marketing management : principles, analysis, and applications
    Author infoBenson P. Shapiro, Robert J. Dolan, John A. Quelch
    Author Shapiro Benson P.
    Co-authors Dolan Robert J.
    Quelch John A.
    Issue dataHomewood : RICHARD D. IRWIN , 1985. - 666 s.
    Edition The Irwin series in marketing
    ISBN0-256-03153-3
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * manažment * analýza kvantitatívna * komunikácia * distribúcia * politika cenová * výrobky * marketing mix
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number758135

    Call numberLocationSublocationInfo
    758135SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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