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Managing Services Marketing

  1. Title Managing Services Marketing : Text and Readings
    Author infoJohn E.G. Bateson
    Author Bateson John E.G.
    Issue dataChicago : The Dryden Press , 1989. - 591 s.
    Issue1. ed.
    ISBN0-03-008147-5
    Document kindtextbooks
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 338.46 - Služby. Terciárny sektor
    Keywords manažment * marketing * služby * zisk * marketing mix
    DatabaseBOOKS
    Copy count2, currently available 2, at library only 0
    Call number699387, 720522

    Call numberLocationSublocationInfo
    699387SEKSklad knižničného fonduavailaible
    720522SEKSklad knižničného fonduavailaible

Number of the records: 1  

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