Number of the records: 1
Marketing & management
SYS c017756 LBL ^^^^^nam^^22^^^^^^^^450^ 005 20230228104743.2 010 $a 80-7169-329-4 100 $a 19970404d 1996u 0sloy03 ba 101 0-
$a cze 102 $a CZ 200 1-
$a Marketing & management $f Heribert Meffert $g [z nem. prel. Gustav Tomek, Věra Vávrová] 210 $a Praha $c Grada $d 1996 215 $a 551 s. 610 1-
$a marketing manažment $9 eu_un_auth*h0003218 610 1-
$a manažment $9 eu_un_auth*h0003188 610 1-
$a marketing $9 eu_un_auth*h0003211 610 1-
$a vedenie podniku $9 eu_un_auth*h0006936 610 1-
$a trh $9 eu_un_auth*h0006599 610 1-
$a marketing strategický $9 eu_un_auth*h0003228 610 1-
$a plánovanie $9 eu_un_auth*h0004180 610 1-
$a plánovanie strategické $9 eu_un_auth*h0004203 610 1-
$a stratégia podniková $9 eu_un_auth*h0006037 610 1-
$a ciele podnikové $9 eu_un_auth*h0001476 610 1-
$a konkurencia $9 eu_un_auth*h0002842 610 1-
$a odberatelia $9 eu_un_auth*h0003914 610 1-
$a PIMS-program 675 $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing 700 -1
$a Meffert $b Heribert $3 eu_un_auth*p0021020 $4 070 702 -1
$a Tomek $b Gustav $3 eu_un_auth*p0020430 $4 730 702 -1
$a Vávrová $b Věra $3 eu_un_auth*p0028975 $4 730 801 -0
$a SK $b BA004 $c 19980307 $g AACR2
Number of the records: 1