Number of the records: 1  

Advertising, promotion, and other aspects of integrated marketing communications

  1. SYS0205367
    LBL
      
    00000nam--22^^^^^---450-
    005
      
    20231215114635.8
    010
      
    $a 978-1-133-19142-1
    010
      
    $a 1-133-19142-8
    100
      
    $a 20150714d2013łłłłm--y0sloc0103----ba
    101
    0-
    $a eng
    102
      
    $a US
    200
    1-
    $a Advertising, promotion, and other aspects of integrated marketing communications $f Terence A. Shimp, J. Craig Andrews
    205
      
    $a 9th ed. $b International edition
    210
      
    $a [S.l.] $c South-Western, Cengage Learning $d 2013
    215
      
    $a 729 s.
    610
    1-
    $9 eu_un_auth*h0005305 $a reklama
    610
    1-
    $9 eu_un_auth*h0005138 $a propagácia
    610
    1-
    $9 eu_un_auth*h0002810 $a komunikácia marketingová
    610
    1-
    $9 eu_un_auth*h0005924 $a správanie spotrebiteľa
    675
      
    $a 339.138 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000183 $x Marketing
    700
    -1
    $3 eu_un_auth*0060718 $a Shimp $b Terence A. $4 070
    701
    -1
    $3 eu_un_auth*0060346 $a Andrews $b J. Craig $4 070
    801
    -0
    $a SK $b BA004 $c 20150714 $g AACR2

Number of the records: 1  

  This site uses cookies to make them easier to browse. Learn more about how we use cookies.