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Brand Management
Title Brand Management : An Introduction through Storytelling Author info Emmanuel Mogaji Author Mogaji Emmanuel Issue data Cham : Palgrave Macmillan/Springer Nature AG , 2021. - 266 s. ISBN 978-3-030-66118-2 , 978-3-030-66119-9 (eBook) Document kind textbooks Language English Country of Edition Switzerland systematics 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita Keywords značky výrobkov * značky kvality * manažment značky * stratégia podnikateľská * organizácie * reklama * marketing * správanie spotrebiteľa Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 914998
book
Call number Location Sublocation Info 914998 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1