Number of the records: 1
Neuromarketing
Title Neuromarketing : Understanding the "Buy Button" in Your Customer's Brain Author info Patrick Renvoisé and Christophe Morin Author Renvoisé Patrick Co-authors Morin Christophe Issue data [New York] : HarperCollins Leadership , 2007. - 244 s. ISBN 978-1-5955-5135-1 , 978-0-7852-2680-2 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords neuromarketing * neuroveda * správanie spotrebiteľa * psychológia predaja * rozhodovanie nákupné * emócie Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 921309
book
Call number Location Sublocation Info 921309 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1