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Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems
Title Consumer Neuroscience - Innovative Approach to Optimizing Sustainable Business and Marketing Performance Based on Modern Intelligent Systems : Proceedings of the Scientific Project VEGA 1/0354/22 Author info Proceedings of the Scientific Were Completed by: Peter Červenka, Reviewers: Anna Cierniak-Emerych, Aneta Vančová Another authors Červenka Peter (Editor) EUBOBFKMA - Katedra marketingu OBF Cierniak-Emerych Anna (Recenzent) Vančová Aneta (Recenzent) Corporation Ekonomická univerzita v Bratislave . Obchodná fakulta Issue data Bratislava : Vydavateľstvo EKONÓM , 2023. - 122 s. [9,11 AH] Issue 1st Edition ISBN 978-80-225-5096-3 Note VEGA 1/0354/22 Document kind miscellanea Language English Country of Edition Slovak Republic systematics 339.138 - Marketing Keywords spotrebitelia * neuroveda * podnikanie * udržateľnosť * výkonnosť podniku * marketing * technológie inteligentné * neuromarketing Public work category Editorial and reported works (bibliographies, magazines, encyclopedies, catalogs, dictionaries, year-books...) Database PUBLIKAČNÁ ČINNOSŤ Copy count 2, currently available 1, at library only 1 References (8) - PUBLIKAČNÁ ČINNOSŤ Call number 925610, 925611 No. of Archival Copy E23 00647-001, dokument vo fonde SEK
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Call number Location Sublocation Info 925610 SEK Všeobecná študovňa In-Library Use Only 925611 SEK Sklad knižničného fondu availaible
Number of the records: 1