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Classics in Marketing

  1. Title Classics in Marketing
    Author infoGlenn C. Walters, Donald P. Robin
    Author Walters Glenn C.
    Co-authors Robin Donald P.
    Issue dataSanta Monica : Goodyer Publ. Co. , 1978. - 510 s.
    Issue1. ed.
    ISBN0-87620-191-5
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * teórie ekonomické * koncepcie * tovar * klasifikácia výrobkov * vývoj výrobku * podnik * predaj * reklama * manažment * analýza trhu
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number677270

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    677270SEKSklad knižničného fonduavailaible

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