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Contemporary Marketing

  1. Title Contemporary Marketing
    Author infoLouis E. Boone, David L. Kurtz
    Author Boone Louis E.
    Co-authors Kurtz David L.
    Issue dataChicago : The Dryden Press , 1989. - 700 s.
    Issue6. ed.
    ISBN0-03-022814-X
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * spotrebitelia * konkurencia * prieskum trhu * rozhodovanie * správanie * stratégia podniková * výroba * distribúcia * cesty odbytové * veľkoobchod * maloobchod * predaj * reklama * tvorba cien * vzťahy hospodárske medzinárodné * spoločnosť
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number737480

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    737480SEKSklad knižničného fonduavailaible

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