Number of the records: 1  

Relationship marketing management

  1. Title Relationship marketing management
    Author infoEdward Little and Ebi Marandi
    Author Little Edward
    Co-authors Marandi Ebi
    Issue dataLondon : Thomson Learning , 2003, dotlač 2005. - 236 s.
    ISBN1-86152-931-7
    Document kindmonographs
    LanguageEnglish
    Country of EditionGreat Britain
    systematics 339.138 - Marketing
    Keywords marketing manažment * trh spotrebiteľský * marketing mix * kvalita * záväzky * štúdie pracovné * plánovanie * analýzy * portfólio * zákazníci * audit * programy riadiace * stratégia marketingová * marketing interný * služby * etika * účty * vzťahy trhové
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number804669

    Call numberLocationSublocationInfo
    804669SEKSklad knižničného fonduavailaible

Number of the records: 1  

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