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Innovation management and new product development
Title Innovation management and new product development Author info Paul Trott Author Trott Paul Issue data Harlow : FT Prentice Hall/Pearson , 2012. - xxviii, 620 s. Issue 5th ed. ISBN 978-0-273-73656-1 Document kind monographs Language English Country of Edition Great Britain systematics 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita Keywords manažment inovačný * manažment produktový * trh * produkty * inovácia výrobkov * stratégia inovačná * výskum * značky výrobkov * balenie * obaly * výskum trhu Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 874585
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Call number Location Sublocation Info 874585 OBF Knižnica Obchodnej fakulty In-Library Use Only
Number of the records: 1