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Facilitation of cultural literacy by means of commercials and movie trailers
Title Facilitation of cultural literacy by means of commercials and movie trailers Translation Zabezpečenie kultúrnej gramotnosti prostredníctvom reklám a filmových trailerov Author info Tatiana Hrivíková Author Hrivíková Tatiana EUBFAJKIK - Katedra interkultúrnej komunikácie FAJ Source document DIDMATTECH 2013 : educational technologies in the information- and knowledge-based society : international scientific and professional conference : 4th-7th December 2013, Györ, Hungary. S. 209-214. - Györ : University of West Hungary, 2014 ; DIDMATTECH 2013 : educational technologies in the information- and knowledge-based society international scientific and professional conference / Baráth Ondrej ; Okenka Imrich. ISBN 978-963-334-185-8 Document kind schedule of articles from year books Language English Country of Edition Hungary systematics 659.1 - Propagácia. Reklama Keywords komunikácia interkultúrna * gramotnosť * médiá * adresnosť reklamy * psychológia reklamy * spoty reklamné * tvorba reklamy Public work category Reports at international scientific conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E14 01924-001, kópia plného textu
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