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The Identification of innovative research methods and techniques utilized in marketing research in digital era

  1. ŽÁK, Štefan. The Identification of innovative research methods and techniques utilized in marketing research in digital era. In Studia commercialia Bratislavensia : scientific journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Obchodná fakulta Ekonomickej univerzity v Bratislave, 2015. ISSN 1337-7493, 2015, roč. 8, č. 29, s. 139-152
    Ohlasy:
    [1] MIKLOSIK, Andrej. Communication campaign management in search-centric marketing. In Actual Problems of Economics. ISSN 19936788, 2015, vol. 174, no. 12, pp. 181-188., Registrované v: SCOPUS
    [2] MIKLOSIK, Andrej - DANO, Ferdinand. SEARCH ENGINE OPTIMISATION AND GOOGLE ANSWER BOX. In COMMUNICATION TODAY. ISSN 1338-130X, 2016, vol. 7, no. 1, pp., Registrované v: WOS
    [1] MIKLOSIK, Andrej. Search-centric approach to sustainability of academic marketing. In Economic Annals-XXI. ISSN 17286220, 2016-04-12, 156, 1-2, pp. 92-96., Registrované v: SCOPUS
    [4] MIKLOŠÍK, Andrej. Framework for measuring performance of websites in terms of search engine optimization. In Marketing identity. International scientific conference. Marketing identity : digital life. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2015. ISBN 978-80-8105-779-3, p. 179-191. 2015 PSD-PAV-01.
    [1] MIKLOŠÍK, Andrej - HLAVATÝ, Ivan - DAŇO, Ferdinand - ČERVENKA, Peter. Google answer box keyword-related analysis a case study. In European Journal of Science and Theology. ISSN 1841-0464, 2016, 12, 5, pp. 185-194., Registrované v: SCOPUS
    [3] MIKLOŠÍK, Andrej. Search Engine Marketing Strategies: Google Answer Box-Related Search Visibility Factors. In Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy. - Hershey : IGI Global (Business Science Reference ), 2018. ISBN 9781522563075, pp. 463-485 online.
Number of the records: 1  

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