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The Identification of innovative research methods and techniques utilized in marketing research in digital era
- ŽÁK, Štefan. The Identification of innovative research methods and techniques utilized in marketing research in digital era. In Studia commercialia Bratislavensia : scientific journal of Faculty of Commerce, University of Economics in Bratislava. - Bratislava : Obchodná fakulta Ekonomickej univerzity v Bratislave, 2015. ISSN 1337-7493, 2015, roč. 8, č. 29, s. 139-152
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[1] MIKLOSIK, Andrej. Communication campaign management in search-centric marketing. In Actual Problems of Economics. ISSN 19936788, 2015, vol. 174, no. 12, pp. 181-188., Registrované v: SCOPUS
[2] MIKLOSIK, Andrej - DANO, Ferdinand. SEARCH ENGINE OPTIMISATION AND GOOGLE ANSWER BOX. In COMMUNICATION TODAY. ISSN 1338-130X, 2016, vol. 7, no. 1, pp., Registrované v: WOS
[1] MIKLOSIK, Andrej. Search-centric approach to sustainability of academic marketing. In Economic Annals-XXI. ISSN 17286220, 2016-04-12, 156, 1-2, pp. 92-96., Registrované v: SCOPUS
[4] MIKLOŠÍK, Andrej. Framework for measuring performance of websites in terms of search engine optimization. In Marketing identity. International scientific conference. Marketing identity : digital life. - Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2015. ISBN 978-80-8105-779-3, p. 179-191. 2015 PSD-PAV-01.
[1] MIKLOŠÍK, Andrej - HLAVATÝ, Ivan - DAŇO, Ferdinand - ČERVENKA, Peter. Google answer box keyword-related analysis a case study. In European Journal of Science and Theology. ISSN 1841-0464, 2016, 12, 5, pp. 185-194., Registrované v: SCOPUS
[3] MIKLOŠÍK, Andrej. Search Engine Marketing Strategies: Google Answer Box-Related Search Visibility Factors. In Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy. - Hershey : IGI Global (Business Science Reference ), 2018. ISBN 9781522563075, pp. 463-485 online.
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