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Integrated System of the Marketing Managerial Accounting

  1. DUBCOVÁ, Gabriela - KISSOVÁ, Jana. Integrated System of the Marketing Managerial Accounting. In Modern marketing approaches and possibilitties of measuring their marketing performance II, 2017 : proceedings of scientific papers. - Brno : Munipress, 2017. ISBN 978-80-210-8867-2, s. 25-32 CD-ROM. VEGA 1/0784/15 (50 %), VEGA 1/0546/15 (50 %). 1/0784/15, VEGA, Skúmanie vzťahu sociálnych inovácií a ekonomiky podniku za účelom zvyšovania konkurencieschopnosti podnikateľského subjektu.
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