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Marketing Identity: Online Rules - Part II.

  1. Title Marketing Identity: Online Rules - Part II. [elektronický zdroj] : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic
    Author infoEditors: Dana Petranová, Ľudmila Čábyová, Zuzana Bezáková
    Another authors Petranová Dana (Editor)
    Čábyová Ľudmila (Editor)
    Bezáková Zuzana (Editor)
    Action Marketing Identity 2017: Online Rules . International Scientific Conference , Smolenice, Slovak Republic , 7.-8.11.2017
    Issue dataTrnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava , 2017. - online 474 s.
    Issue1st edition
    ISBN978-80-8105-918-6
    ISSN1339-5726
    Other Interrelated Works Marketing Identity: Online Rules - Part I. : Conference Proceedings from International Scientific Conference : 7th – 8th November 2017, Congress Hall of the Slovak Academy of Sciences, Smolenice, Slovak Republic / Trnava : Faculty of Mass Media Communication, University of Ss. Cyril and Methodius in Trnava, 2017 ; Petranová Dana ; Rybanský Rudolf ; Mendelová Dáša ; Marketing Identity 2017: Online Rules International Scientific Conference
    Marketing Identity 2017: onlinové pravidlá : zborník z medzinárodnej vedeckej konferencie : Kongresové centrum SAV, Smolenický zámok, 7. – 8. november 2017 / Trnava : Fakulta masmediálnej komunikácie UCM v Trnave, 2017 ; Jurišová Vladimíra ; Klementis Martin ; Radošinská Jana ; Marketing Identity 2017: Online Rules International Scientific Conference
    Cover TitleMarketing Identity 2017: Online Rules - Part II.
    Document kindmiscellanea
    LanguageEnglish
    Country of EditionSlovak Republic
    systematics 339.138 - Marketing
    Keywords marketing * marketing elektronický * spotrebitelia * vzdelanie * stratégia marketingová * internet
    DatabaseBOOKS
    References (2) - PUBLIKAČNÁ ČINNOSŤ
    (2) - BOOKS

    File nameSizeTyp prístupu
    Plný text PDF30.4 MBpublicly available
    electonic book

    electonic book

Number of the records: 1  

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