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Consumer behavior for marketing managers

  1. Title Consumer behavior for marketing managers
    Author infoEdited by Ian Fenwick, John A. Quelch
    Another authors Fenwick Ian (Licensor)
    Quelch John A. (Licensor)
    Issue dataBoston : Allyn and Bacon, Inc. , 1984. - 484 s.
    ISBN0-205-08120-7
    Document kindmiscellanea
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 658.8 - Odbytové hospodárstvo. Predaj. Odbyt
    Keywords spotreba * spotrebitelia * správanie spotrebiteľa * marketing * manažéri * modely * rozhodovanie * segmentácia trhu * výskum * nákup * predaj
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number748269

    Call numberLocationSublocationInfo
    748269SEKSklad knižničného fonduavailaible

Number of the records: 1  

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