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Základy marketingu

  1. Title Základy marketingu
    Author infoSimon Majaro, [Z angl. prel.] Stanislav Jurnečka
    Author Majaro Simon
    Another authors Jurnečka Stanislav (Translator)
    Issue dataPraha : Grada , 1996. - 308 s.
    Issue1. vyd.
    ISBN80-7169-297-2
    Document kindmonographs
    LanguageCzech
    Country of EditionCzech Republic
    systematics 339.138 - Marketing
    Keywords marketing * marketing mix * výrobky * plánovanie * ceny * politika cenová * komunikácia * distribúcia * logistika * predaj * kontrola
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number735276

    Call numberLocationSublocationInfo
    735276SEKVšeobecná študovňaIn-Library Use Only

Number of the records: 1  

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