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Fundamentals of Marketing

  1. Title Fundamentals of Marketing
    Author infoWilliam J. Stanton
    Author Stanton William J.
    Issue dataNew York : MacGraw-Hill Book Co. , 1984. - 697 s.
    Issue7. ed.
    ISBN0-07-060907-1
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * manažment * trh * spotrebitelia * správanie * riadenie výroby * tvorba cien * obchod * plánovanie * služby * trh medzinárodný
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number677223

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