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Market Segmentation
Title Market Segmentation : Using Demographics, Psychographics and Other Niche Marketing Techniques to Predict and Model Customer Behavior Author info Art Weinstein Author Weinstein Art Issue data Chicago : IRWIN , 1994. - 313 s. Issue rev. ed. ISBN 1-55738-492-4 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * segmentácia trhu * demografia * psychológia * psychológia aplikovaná * technika predaja * správanie spotrebiteľa Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 738930
book
Call number Location Sublocation Info 738930 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1