Number of the records: 1
The Marketing book
Title The Marketing book Author info Edited by Michael J. Baker Another authors Baker Michael J. (Editor) Issue data Oxford : Butterworth-Heinemann , 2003. - 834 s. Issue 5. ed. Edition Marketing ISBN 0-7506-5536-4 Document kind miscellanea Language English Country of Edition Great Britain systematics 339.138 - Marketing Keywords marketing * stratégia marketingová * plánovanie * spotrebitelia * rozhodovanie * výskum * regresia * prognózy * modely * segmentácia trhu * marketing mix * produkty * ceny * predaj * značky výrobkov * komunikácia marketingová * marketing medzinárodný * marketing priamy * marketing sociálny * maloobchod Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 788617
book
Call number Location Sublocation Info 788617 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1