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Event marketing
Title Event marketing . I. emoce v marketingové komunikaci Translation Event marketing : emotions in marketing communication Author info aut. Petr Šindler Author Šindler Petr Source document Marketing magazine. Č. 11 (2003), s. 22 [čes. časť]. - Praha : Mladá fronta, 2003. ISSN 1211-7315 Document kind schedule of articles from periodics Language Czech Country of Edition Czech Republic systematics 339.138 - Marketing Keywords komunikácia marketingová * stratégia marketingová * marketing * reklama * práca s verejnosťou * sponzorovanie * história Annotation Korene pojmu event marketing. Vlastný pojem event marketing a jeho vymedzenie. Integrácia event marketingu do komunikačnej stratégie firmy. Reklama, public relations, direct marketing a prvky event marketingu. Využitie event marketingu v oblasti sponzorstva. Database ARTICLES References PERIODIKÁ-Súborný záznam periodika Numbers 2003: 7-12
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Number of the records: 1