Number of the records: 1
Direct marketing
Title Direct marketing : reklama, která se zaplatí Author info Lester Wunderman,, přeložil Jiří Rezek Author Wunderman Lester Another authors Rezek Jiří (Translator) Issue data Praha : Grada Publishing, a.s. , 2004. - 250 s. Edition Manažer ISBN 80-247-0731-4 Document kind monographs Language Czech Country of Edition Czech Republic systematics 339.138 - Marketing Keywords marketing priamy * stratégia marketingová * reklama * zákazníci * komunikácia marketingová * správanie spotrebiteľa * Wunderman, L. Database BOOKS Copy count 2, currently available 1, at library only 1 Call number 790701, 796178
book
Call number Location Sublocation Info 790701 SEK Všeobecná študovňa In-Library Use Only 796178 SEK Pobočka SEK Košice availaible
Number of the records: 1