- General Theory of Measurement in Marketing Research
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General Theory of Measurement in Marketing Research

  1. PELLER, František - ŠKROVÁNKOVÁ, Petra. General Theory of Measurement in Marketing Research. In SM 2006 : zbornik apstrakata. - Subotica : Univerzitet u Novom Sadu, Ekonomski fakultet Subotica, 2006. ISBN 86-7233-124-9, s. 8.
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