Number of the records: 1  

Corporate brand management

  1. Title Corporate brand management : Marken als Anker strategischer Führung von Unternehmen
    Author infoFranz-Rudolf Esch ... [et al.]
    Author Esch Franz-Rudolf
    Issue dataWiesbaden : Gabler , 2006. - 374 s.
    Issue2. aktualis. und erg. Aufl.
    ISBN978-3-8349-0347-1 , 3-8349-0347-7
    Document kindmonographs
    LanguageGerman
    Country of EditionGermany
    systematics 65.012.4 - Technika a metódy riadenia. Riadenie. Vedenie. Autorita
    Keywords podnik * riadenie podnikové * riadenie strategické * značky kvality * značky výrobné
    DatabaseBOOKS
    Copy count1, currently available 0, at library only 1
    Call number839063

    Call numberLocationSublocationInfo
    839063FPMKnižnica Fakulty podnikového manažmentuIn-Library Use Only

Number of the records: 1  

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