Number of the records: 1
Creating powerful brands in consumer, service and industrial markets
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$a Creating powerful brands in consumer, service and industrial markets $f Leslie de Chernatony and Malcolm McDonald 205 $a 2nd ed. 210 $a Oxford $c Butterworth-Heinemann $d 1998 215 $a xiii, 430 s. 610 1-
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Number of the records: 1