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Proceedings of the 20th annual conference on marketing and business strategies for central and eastern Europe

  1. Marketing and business strategies for central and eastern Europe. Conference. Proceedings of the 20th annual conference on marketing and business strategies for central and eastern Europe : Vienna, december 6. - 8. 2012. Wien : Wirtschaftsuniversität Wien, 2012. CD-ROM [325 s.]. ISBN 978-3-9503290-1-8.
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