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New trends in international marketing
Title New trends in international marketing Author info Štefan Žák Author Žák Štefan EUBOBFKMA - Katedra marketingu OBF Source document Prague economic papers : quarterly journal of economic theory and policy. Vol., no. 2 (2012), s. 251-254. - Prague : University of Economics, 2012. ISSN 1210-0455 Review document International marketing: theory, practices and new trends , Hana Machková a kol.. - Praha : Nakladatelství Oeconomica, 2010 Document kind schedule of articles from periodics Language English Country of Edition Czech Republic systematics 339.138 - Marketing Keywords marketing medzinárodný * recenzie Annotation Nové trendy v medzinárodnom marketingu. Public work category Notice in scientific magazines and year-books Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E12 01682-001, kópia plného textu References PERIODIKÁ-Súborný záznam periodika Numbers 2012: 1-4
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