- Bank image structure: the relationship to consumer behaviour
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Bank image structure: the relationship to consumer behaviour

  1. LUKÁŠOVÁ, Růžena - URBÁNEK, Tomáš. Bank image structure: the relationship to consumer behaviour. In Journal of Competitiveness : odborný vědecký časopis z oblasti managementu a ekonomiky. - Zlín : Fakulta managementu a ekonomiky Univerzity Tomáše Bati ve Zlíně. ISSN 1804-1728, 2014, no. 1, s. 18-35.
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