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Managing Technology Push through Marketing Testbeds: The Case of the Hi-Tech Center in Vienna, Austria
Title Managing Technology Push through Marketing Testbeds: The Case of the Hi-Tech Center in Vienna, Austria Author info Peter Filo, Jozef Orgonáš, Rainer Hasenauer Author Filo Peter EUBOBFKMA - Katedra marketingu OBF Co-authors Orgonáš Jozef EUBOBFKMA - Katedra marketingu OBF Hasenauer Rainer Source document PICMET´15 Conference : Management of the Technology Age : PICMET - Hilton Portland and Executive Tower: August 2-6, 2015. S. 99-126 online. - Portland : Portland State University, 2015 ; PICMET Conference. ISBN 978-1-8908-4332-8. ISSN 2159-5100 Note Registrovaný: Web of Science Document kind schedule of articles from year books Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords prezentácia * technológie nové * vývoj * výskum * marketing * spolupráca cezhraničná Public work category Reports at international scientific conferences Registered in WOS Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E15 00628-001, kópia plného textu
File name Size Typ prístupu Plný text PDF 1.1 MB verejne dostupné PDF fulltext 3.3 MB verejne dostupné article
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