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Using analysis of online reputation to justify strategic marketing spend

  1. Title Using analysis of online reputation to justify strategic marketing spend
    Author infoPeter Dorčák
    Author Dorčák Peter EUBFPMKPF - Katedra podnikových financií FPM
    Source documentMarketing research translated into practice. Edition 3 (September 2014), pp. 5-6 online. - Bussels : European Marketing Confederation, 2014
    Document kindschedule of articles from periodics
    LanguageEnglish
    Country of EditionNetherlands
    Public work categoryWorks carried in Internet
    DatabasePUBLIKAČNÁ ČINNOSŤ
    No. of Archival CopyE14 01996-001, kópia plného textu

    File nameSizeTyp prístupu
    Plný text PDF2.4 MBverejne dostupné
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