- Analytical View of the Perception of Selected Innovative Approaches i…
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Analytical View of the Perception of Selected Innovative Approaches in Marketing Communications

  1. DORČÁK, Peter - ŠTRACH, Pavel - POLLÁK, František. Analytical View of the Perception of Selected Innovative Approaches in Marketing Communications. - Registrovaný: Scopus, Registrovaný: Web of Science. In Quality Innovation Prosperity. - Košice : Technická univerzita v Košiciach. ISSN 1335-1745, 2015, vol. 19, no. 1, pp. 74-84 online
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    [2] PARK, Sunghee - JUN, Jaehyeon - PARK, Heejun. What Factors Affect to Curation Commerce Website Loyalty Intention: The Mediating Effects of Perceived Deception. In QUALITY INNOVATION PROSPERITY-KVALITA INOVACIA PROSPERITA. 2017, vol. 21, no. 3, pp. 95-113. ISSN 1335-1745., Registrované v: WOS, SCOPUS
    [1] HOLUBCIK, Martin - SOVIAR, Jakub. Main Problems of Cooperation Management: Insights from Slovak Companies. In SUSTAINABILITY, 2021, vol. 13, no. 12, pp. 6736-6736., Registrované v: WOS, CCC, SCOPUS
    KONEČNÝ, Michal - RUSCHAK, Michal - KOSTIUK, Yaroslava. ONLINE REPUTATION OF PUBLIC CHARGING STATIONS OPERATORS: AN EMPIRICAL STUDY ON THE CZECH MARKET. In IDIMT 2023: New Challenges for ICT and Management 31st Interdisciplinary Information Management Talks, 2023, pp. 337-345. Dostupné na: https://doi.org/10.35011/IDIMT-2023-337., Registrované v: SCOPUS
    BACIK, Radovan - GAVUROVA, Beata - GBUROVA, Jaroslava. POLITICAL MARKETING: IMPACT OF PUBLIC RELATIONS ON THE CHANGE IN VOTER BEHAVIOUR OF CONSUMERS (VOTERS). In MARKETING AND MANAGEMENT OF INNOVATIONS, 2021, no. 2, pp. 40-48., Registrované v: WOS
    CEMERKOVA, Sarka. Analysis of Logistics Communication of SMEs with their Environs in the Region NUTS II: Case Study for Moravian Silesian Region. In PROCEEDINGS OF THE 3RD INTERNATIONAL CONFERENCE ON EUROPEAN INTEGRATION 2016 (ICEI 2016). Ostrava : VSB - Technická univerzita Ostrava, 2016, ISBN 978-80-248-3911-0, pp. 125-132., Registrované v: WOS
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