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ANZMAC 2017: Marketing for Impact

  1. Title ANZMAC 2017: Marketing for Impact : Proceedings from the Australian and New Zealand Marketing Academy Conference, 4–6 December 2017, RMIT University, (Melbourne, Australia)[elektronický zdroj]
    Author infoEditors: Linda Robinson, Linda Brennan, Mike Reid, Reviewers: Narjess Abroun, Jonathan Baker ... [et al.]
    Another authors Robinson Linda (Editor)
    Brennan Linda (Editor)
    Reid Mike (Editor)
    Abroun Narjess (Recenzent)
    Baker Jonathan (Recenzent)
    Event/Corporation ANZMAC 2017: Marketing for Impact . International Conference , Melbourne, Australia , 4.-6.12.2017
    RMIT University
    Issue dataMelbourne : RMIT University , 2017. - online 1009 s.
    Issue1st Edition
    ISSN1447-3275
    Document kindmiscellanea
    LanguageEnglish
    Country of EditionAustralia
    systematics 339.138 - Marketing
    Keywords marketing * marketing elektronický * správanie spotrebiteľa * digitalizácia * médiá sociálne * priemysel * marketing medzinárodný * politika verejná * komunikácia * výskum * vzdelávanie * maloobchod * distribúcia * služby * marketing sociálny * marketing strategický * značky
    DatabaseBOOKS
    References (1) - PUBLIKAČNÁ ČINNOSŤ

    File nameSizeTyp prístupu
    Plný text PDF10.4 MBfrom the EU IP address after logging in
    electonic book

    electonic book

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