- Targeting of Online Advertising Using Logistic Regression
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Targeting of Online Advertising Using Logistic Regression

  1. ŠOLTÉS, Erik - TÁBORECKÁ-PETROVIČOVÁ, Janka - ŠIPOLDOVÁ, Romana. Targeting of Online Advertising Using Logistic Regression. - Registrovaný: Web of Science, Registrovaný: Scopus. In E+M. Ekonomie a management : vědecký ekonomický časopis. - Liberec : Ekonomická fakulta Technické univerzity v Liberci, 2020. ISSN 1212-3609, 2020, roč. 23, č. 4, s. 197-214 online. VEGA 1/0488/20, KEGA 007EU4/2020
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    [3] GLASER-OPITZOVÁ, Helena - VOJTKOVÁ, Mária. The Influence of Selected Factors on the At-Risk-of-Poverty Rate of Slovak Households. In ITEMA 2020: Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. International Scientific Conference. ITEMA 2020: Fourth International Scientific Conference on Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture : Selected Papers. - Belgrade : Association of Economists and Managers of the Balkans, 2020. ISBN 978-86-80194-37-0. ISSN 2683-5991, pp. 107-115 online.
    [3] AKANDE, Toluwalope David - UL HAQ, Muhammad Ijaz. Role of Machine Learning in Online Advertising. 2021. Dostupné na: https://www.researchgate.net/publication/356909485_Role_of_Machine_learning_in_Online_Advertising
    JHA, Arti - SHARMA, Pratyut - UPMANYU, Ritik - SHARMA, Yashvardhan - TIWARI, Kamlesh. Machine Learning-Based Optimization of E-Commerce Advertising Campaigns. In International Conference on Agents and Artificial Intelligence, 2024, vol. 2, pp. 531-541. ISSN 21843589. Dostupné na: https://doi.org/10.5220/0012456700003636., Registrované v: SCOPUS
    JHA, Arti - BHATIA, Ashutosh - TIWARI, Kamlesh. Bayesian Deep Learning Meets Self-Attention: A Risk-Aware Approach to Advertisement Optimization. In IEEE ACCESS, 2025, vol. 13, pp. 86413-86429. ISSN 2169-3536. Dostupné na: https://doi.org/10.1109/ACCESS.2025.3570537., Registrované v: WOS, SCOPUS, CCC
    JHA, Arti - BHATIA, Ashutosh - TIWARI, Kamlesh - PANDEY, Hari Mohan. Hierarchical Bayesian Deep Learning for return on advertising spend prediction: A probabilistic approach to e-commerce advertising. In ENGINEERING APPLICATIONS OF ARTIFICIAL INTELLIGENCE, 2026, vol. 164. ISSN 0952-1976. Dostupné na: https://doi.org/10.1016/j.engappai.2025.113200., Registrované v: WOS, SCOPUS
    JHA, Arti - SHARMA, Pratyut - TIWARI, Kamlesh. Explainable ML Models for E-commerce Ad Optimization. In SN Computer Science, 2026-01-01, vol. 7, no. 1. ISSN 2662995X. Dostupné na: https://doi.org/10.1007/s42979-025-04597-8., Registrované v: SCOPUS
    PRASAD, Vivek Kumar - DANSANA, Debabrata - ANIL KUMAR, D. - PANDA, Santosh Kumar - BHOI, Tanmaya. Optimizing Ad Campaigns: A Deep Dive into Machine Learning Strategies for Advertising Agencies. In Lecture Notes of the Institute for Computer Sciences Social Informatics and Telecommunications Engineering Lnicst, 2026-01-01, 665 LNICST, pp. 3-14. ISBN [9783032130082]. ISSN 18678211. Dostupné na: https://doi.org/10.1007/978-3-032-13009-9_1., Registrované v: SCOPUS
    JHA, Arti - TIWARI, Kamlesh - BHATIA, Ashutosh. ExProCO: An Explainable Probabilistic Campaign Optimizer for eCommerce Advertising. In Lecture Notes on Data Engineering and Communications Technologies, 2025-01-01, 246, pp. 152-164. ISSN 23674512. Dostupné na: https://doi.org/10.1007/978-3-031-87766-7_14., Registrované v: SCOPUS
Number of the records: 1  

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