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The Applications in Several Aspects of Marketing Research
- PELLER, František - ŠKROVÁNKOVÁ, Lea. The Applications in Several Aspects of Marketing Research. In Transformation of CEEC Economies to EU Standards. Transformation of CEEC Economies to EU Standards : Conference Proceedings Czech and Slovak Section. - Brno : Brno University of Technology, 2001. ISBN 80-86510-00-X, pp. 51-54 online.
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