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Brand Management Through the Coronavirus Crisis - Empirical Analysis of Changes in the Online Reputation of the Best Hospitals in the USA in the Period Before and During the Global Pandemic
Title Brand Management Through the Coronavirus Crisis - Empirical Analysis of Changes in the Online Reputation of the Best Hospitals in the USA in the Period Before and During the Global Pandemic Translation Manažment značky počas koronakrízy – empirická analýza zmien v online reputácii najlepších nemocníc v USA v období pred a počas globálnej pandémie Author info František Pollák, Peter Markovič, Zuzana Dzilská Author Pollák František EUBFPMKPF - Katedra podnikových financií FPM Co-authors Markovič Peter EUBFPMKPF - Katedra podnikových financií FPM Dzilská Zuzana EUBFPMKPF - Katedra podnikových financií FPM Source document Global Business Conference 2023 Proceedings : Doing Business in a Disrupted World, Sep 27th-30th 2023, Zagreb, Croatia. Pp. 49-50. - Zagreb : Innovation Institute, 2023 ; Global Business Conference 2023 Doing Business in a Disrupted World. ISSN 1848-2252 Note Abstrakt. - VEGA 1/0140/21 Document kind schedule of articles from year books Language English Country of Edition Croatia Keywords koronakríza * manažment značky * nemocnice * reputácia podniku * pandémia * USA Public work category Abstractions of scientific titles in year-books from international conferences Database PUBLIKAČNÁ ČINNOSŤ No. of Archival Copy E23 00353-002, kópia plného textu
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