Number of the records: 1
Exploring the Impact of In-Store Marketing Strategies on Consumer Behaviour in a Retail Environment
- ČERVENKA, Peter - HASPROVÁ, Mária - ŽÁK, Štefan. Exploring the Impact of In-Store Marketing Strategies on Consumer Behaviour in a Retail Environment. In Exploring Consumer Choices: New Frontiers in Research Methodologies : Scientific Papers Collection. - Bratislava : Consumer Insights Agency, 2024. ISBN 978-80-974995-1-8, pp. 50-62. VEGA 1/0505/22.
File name Size Typ prístupu PDF zabezpečené 663.4 KB dostupné po prihlásení 
article
Number of the records: 1