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Customer Engagement in Facebook Brand Communities: A Case Study from Automotive in the Czech Republic
- EGER, Ludvík - TURCHYN, Liuba. Customer Engagement in Facebook Brand Communities: A Case Study from Automotive in the Czech Republic. In E+M. Ekonomie a management : vědecký open access časopis. - Liberec : Ekonomická fakulta Technické univerzity v Liberci, 2024. ISSN 1212-3609, 2024, roč. 27, č. 4, s. 192-210.
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