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Using Family Aspects in the Creation of Brand Elements for Online Brand Communication of Family Businesses
- ANDRÝSKOVÁ, Jana - STRAKOVÁ, Ivana - ZICH, Robert. Using Family Aspects in the Creation of Brand Elements for Online Brand Communication of Family Businesses. In Scientia et Societas : recenzovaný spoločenskovědní časopis. - Praha : Newton College, 2024. ISSN 1801-7118, 2024, roč. 20, č. 1, s. 85-105.
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