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Vplyv neuromarketingu na vnímanie autenticity značky naprieč generáciami
Title Vplyv neuromarketingu na vnímanie autenticity značky naprieč generáciami Parallel title The Impact of Neuromarketing on Brand Authenticity Perception across Generations Author info Filip Žiak Author Žiak Filip EUBOBFKMA - Katedra marketingu OBF Source document MERKÚR 2025 : Proceedings of the International Scientific Conference for PhD. Students and Young Scientists : December 5, 2025 : Bratislava, Slovak Republic. S. 336-344. - Bratislava : Vydavateľstvo EKONÓM, Bratislava University of Economics and Business, 2025 / Hlavatý Ivan ; MERKÚR 2025 International Scientific Conference for PhD. Students and Young Scientists. ISBN 978-80-225-5285-1 Note VEGA 1/0392/2023. - A-25-102/3020-09 Document kind schedule of articles from year books Language Slovak Country of Edition Slovak Republic Public work category Reports at home scientific conferences Database PUBLIKAČNÁ ČINNOSŤ
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