Number of the records: 1
Marketing management
Title Marketing management : principles, analysis, and applications Author info Benson P. Shapiro, Robert J. Dolan, John A. Quelch Author Shapiro Benson P. Co-authors Dolan Robert J. Quelch John A. Issue data Homewood : RICHARD D. IRWIN , 1985. - 666 s. Edition The Irwin series in marketing ISBN 0-256-03153-3 Document kind monographs Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * manažment * analýza kvantitatívna * komunikácia * distribúcia * politika cenová * výrobky * marketing mix Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 758135
book
Call number Location Sublocation Info 758135 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1