Number of the records: 1  

Fundamentals of Marketing

  1. Title Fundamentals of Marketing
    Author infoWilliam J. Stanton, Charles Futrell
    Author Stanton William J.
    Co-authors Futrell Charles
    Issue dataNew York : MacGraw-Hill Book Co. , 1987. - 666 s.
    Issue8. ed.
    ISBN0-07-060943-8
    Document kindmonographs
    LanguageEnglish
    Country of EditionUnited States of America
    systematics 339.138 - Marketing
    Keywords marketing * plánovanie strategické * výskum * systémy informačné * trh * spotrebitelia * správanie * prognózovanie * výrobky * plánovanie * balenie * politika cenová * distribúcia * maloobchod * veľkoobchod * reklama * služby
    DatabaseBOOKS
    Copy count1, currently available 1, at library only 0
    Call number690989

    book

    book

      Borrow
      To the basket
    Call numberLocationSublocationInfo
    690989SEKSklad knižničného fonduavailaible

Number of the records: 1  

  This site uses cookies to make them easier to browse. Learn more about how we use cookies.

Accept allSettingsReject all