Number of the records: 1
Contemporary Advertising
SYS c009581 LBL ^^^^^nam^^22^^^^^^^^450^ 005 20221206084652.3 010 $a 0-256-09196-X 100 $a 19950413d 1992u 0sloy03 ba 101 0-
$a eng 102 $a US 200 1-
$a Contemporary Advertising $f Courtland L. Bovée, William F. Arens 205 $a 4. ed. 210 $a Homewood $c IRWIN $d 1992 215 $a 718 s. 610 1-
$a reklama $9 eu_un_auth*h0005305 610 1-
$a podnikanie $9 eu_un_auth*h0004271 610 1-
$a stratégia podniková $9 eu_un_auth*h0006037 610 1-
$a spotrebitelia $9 eu_un_auth*h0005900 610 1-
$a správanie spotrebiteľa $9 eu_un_auth*h0005924 610 1-
$a tvorba reklamy $9 eu_un_auth*h0006670 610 1-
$a prostriedky reklamné $9 eu_un_auth*h0005171 610 1-
$a práca s verejnosťou $9 eu_un_auth*h0004711 675 $a 659.1 $v 1. stred. $z slo $T . $3 eu_un_auth*h0000351 $x Propagácia. Reklama 700 -1
$a Bovée $b Courtland L. $3 eu_un_auth*p0020969 $4 070 701 -1
$a Arens $b William F. $3 eu_un_auth*p0026239 $4 070 801 -0
$a SK $b BA004 $c 19980306 $g AACR2
Number of the records: 1