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Kids as Customers
Title Kids as Customers : A Handbook of Marketing to Children Author info James U. MacNeal Author MacNeal James U. Issue data New York : Lexington Books , 1992. - 258 s. Issue 1. ed. ISBN 0-669-27627-8 Document kind príručky praktické Language English Country of Edition United States of America systematics 339.138 - Marketing Keywords marketing * marketing sociálny * zákazníci * spotrebitelia * deti * správanie spotrebiteľa * stratégia marketingová * stratégia obchodná Database BOOKS Copy count 1, currently available 0, at library only 1 Call number 739641
book
Call number Location Sublocation Info 739641 SEK Všeobecná študovňa In-Library Use Only
Number of the records: 1